Content Marketing ROI Measurement in Healthcare Organizations
Standard analytics miss 95% of healthcare patient journeys, rendering most ROI claims meaningless.
Omar Sørensen
Reporter
Omar Sørensen is a reporter at HealthTechCrunch covering health marketing strategy. Based in Lisbon, Omar has written for HealthTechCrunch since 2020.
1 story · Lisbon
Standard analytics miss 95% of healthcare patient journeys, rendering most ROI claims meaningless.